Mumsnet – have launched a white label version of both the shopping catalogues and the travel brochure services on their online community website. was conceived in early 2000 with the setting up of a website where parents and parents-to-be could share their know-how on the net. Since these early days, the site has grown rapidly with more than 1.3 million unique visitors each month, mainly from the UK, clocking up 33 million monthly page impressions or hits.

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