British heritage knitwear lies at the heart of everything Alan Paine creates. Founded in Godalming, Surrey, in 1907, this celebrated brand has spent over a century perfecting the craft. From luxurious jumpers to versatile country wear, every piece reflects a deep respect for quality. The catalogue brings this rich tradition straight to your door.
Originally trading as Paines of Godalming, the company is credited with developing some of the earliest cable-knit sweaters. Its reputation soon spread across Britain and the United States.
A Heritage of Fine British Knitwear
At its core, the range offers a broad selection of luxury knitwear. It draws on more than a hundred years of skill and care. Each garment honours the brand’s commitment to British heritage knitwear at its finest.
The collection spans many yarn weights and fibres. You will find pure cashmere jumpers and cardigans. Geelong wool and lambswool sweaters come in classic and slim fits. Merino knitwear offers lightness with reassuring warmth.
Cotton and cotton-cashmere polo shirts suit warmer days. Cricket knitwear remains a longstanding part of the brand’s story. Every piece uses a Classic Fit or Regular Fit cut to flatter a range of shapes.
Country Clothing for the Whole Family
Beyond knitwear sits a full country wear collection for men and women. It includes tweed blazers, breeks, shooting jackets, fleeces, gilets and waterproofs. The range is built around field sports and the British countryside tradition.
Fabrics and construction are chosen for durability and practicality. They look handsome too. A children’s country wear range features tweed jackets, caps and hats, perfect for budding explorers.
Craftsmanship and Natural Materials
The brand’s reputation rests on quality materials and careful construction. Natural fibres are sourced with great care. These include cashmere, lambswool, merino, Geelong wool and pure wool tweed.
Manufacturing standards have been refined across generations. By 1970 the firm had earned two Queen’s Awards for Outstanding Export Achievement. The brand was even commissioned to create vicuna sweaters as a royal wedding gift.
Such history speaks to lasting quality. Explore the catalogue and bring a touch of timeless country style into your wardrobe.
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