ITV Breakfast – GMTV has been rebranded within ITV as Daybreak and Lorraine. Both of the new sites will continue to offer white label versions of both the shopping catalogues and the travel brochure services on their online community websites. The ITV Breakfast sites are the most watched breakfast show in the whole of Europe. The websites are also some of the busiest TV sites in the UK and we are delighted to continue this long standing relationship between ITV and Lifestyle Media Group which dates back to June 2007.