“EIGHT out of ten (83%) holidaymakers still) love using travel brochures when booking their breaks despite the surge in online holiday websites, according to research by Catalink.com
The research by the brochure request site reveals that most holiday companies are successfully using brochures to drive people to book from the website, with more than two-thirds of consumers polled preferring to use a combination of brochures and online deals when booking a holiday. The research supports statistics released earlier this month from Experian which found that 80% of home shoppers looked in a print catalogue before ordering online.
Of those surveyed, 9% said they preferred to book their holiday solely via the Internet, with 8% opting to book with a travel agent without going online .
Managing director at Catalink.com Ginna Clark said: ” The travel industry has responded well in recent years to the increasing number of UK consumers who prefer to book their holidays online, but they shouldn’t forget the influence a well-designed brochure has on the final purchase decision.
” Our research indicates that most consumers still prefer to book their holiday the traditional way, first browsing through glossy pages before visiting their local agent or booking online”
As reported in Travel Bulletin Magazine
