“A SURVEY has found 83% of holidaymakers still turn to travel brochures when booking their holidays despite the increase in travel websites. Figures show that of the 580 individuals polled by Catalink.com, two-thirds prefer to combine travel brochures with online deals. The findings support earlier statistics released by Experian this month which found that 80% of home shoppers refer to print catalogues before purchasing online. According to Catalink.com, a free [Read More]

“How consumers shop in a bricks-and-mortar store can be quite different from how they shop online. Because each channel has different strengths and weaknesses, shoppers have different expectations for each. Ian Davis of ATG explains why you need to accommodate these varying differences;The Latest Research·         More proof that the web can’t replace print: More than two thirds of home shoppers prefer to use both a print catalogue and a website [Read More]