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‘Despite common belief that women are the hardest people to buy presents for at Christmas, research from Catalink.com claims otherwise. Nearly sixty per cent of 700 consumers polled said that male relatives are the hardest to buy gifts for during the festive season.Statistics showed that both husbands and boyfriends topped the ‘most difficult to buy for’ list at thirty two per cent, followed closely behind by Dad with twenty eight [Read More] ‘In the fast changing world of fashion, the traditional little black dress (LBD) remains the most popular choice for women attending Christmas parties this year, research from Catalink.com revealed. Sixty-six per cent of the 1,300 consumers polled said they will be reaching for the old faithful black number, together with their killer heels, during the forthcoming festive season. This research reveals that the black dress and killer heels is still [Read More] Nov 222007
‘83% of holidaymakers still love using travel brochures when booking their breaks, despite the surge in online holiday websites, according to research carried out by Catalink.com. The research reveals that most holiday companies are using their catalogues to drive people to book from the website, with over two-thirds of consumers preferring a combination of brochures and online deals.’ As reported in ABTA magazine. “I read with interest your article ‘Make switch online and reap rewards, agents urged’ (Travel Weekly, October 19) Travel agents would be making a big mistake if they were to drop all traditional marketing methods. While the success and effectiveness of the internet can’t be overlooked, it offers a solitary purchasing experience. There is very limited physical browsing opportunity. Whereas a travel brochure is easy for customers to flick through [Read More] Oct 192007
Catalink.com is a consumer-facing catalogue portal that promotes more than 901 catalogues to consumers. It conducted research earlier this year showing that two-thirds of consumers prefer to use a combination of catalogue and online shopping when making a purchase. Travel ,clothing, gardening and cosmetics brochures were in particularly high demand. The reasons, according to Catalink.com’s managing director, Ginna Clark, come down to convenience and presentation.” It’s quick, it’s easy, it’s [Read More] “EIGHT out of ten (83%) holidaymakers still) love using travel brochures when booking their breaks despite the surge in online holiday websites, according to research by Catalink.com The research by the brochure request site reveals that most holiday companies are successfully using brochures to drive people to book from the website, with more than two-thirds of consumers polled preferring to use a combination of brochures and online deals when booking [Read More] Despite the record jump in online shopping during July, our research shows that there’s still some dissatisfaction among online shoppers, many of whom complain about poor graphics, lack of accurate sizing information, late delivery and restrictive returns policies. Security remains a concern for others. Many retailers are overcoming this issue by heavily marketing and revamping their catalogues together with their websites.There’s still something to be said for the humble catalogue [Read More] Sep 202007
“More than 80 per cent of holidaymakers still use travel brochures to help them choose holidays, despite the huge increase in the number of people booking on the internet, according to new research. The catalogue company Catalink found that most people preferred to use a combination of travel brochures and online deals.” As reported in The Telegraph More than 80% of holidaymakers still love using travel brochures when booking their breaks despite the surge in online holiday websites, according to research carried out by Catalink.com. The survey reveals that most holiday companies are successfully using their catalogues to drive people to book from the website, with over two thirds of consumers polled preferring to use a combination of travel brochures and online deals when booking their holiday. [Read More] “Despite the record jump in online shopping during July, our research shows that there is still some dissatisfaction among online shoppers-many of whom complain about poor graphics, lack of accurate sizing information, late delivery and restrictive returns policies. Meanwhile, security remains a concern for others.Many retailers are overcoming this issue by heavily marketing and revamping their catalogues together with their web sites .There’s still something to be said for the [Read More] Follow Catalink
 
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